Welcome to my portfolio! I am a multidisciplinary design student at Texas State University exploring how thoughtful branding and experiences can strengthen communities across digital and physical spaces.
Campaign Design
Art Direction
OCD NYC 'Find Your Line' Campaign
Grounded in audience research, this campaign reframes 'OCD New York' of IOCDF through a cohesive brand system that makes mental health support feel more approachable in high-density urban environments.
This is a student project for the ComDes program at Texas State University. All third-party images, text, and logos are property of their respective rights holders and used here for demonstration purposes only.
Goal
Reposition OCD New York through research-informed branding and messaging that leverages the city's transit network as a communication system.
problem
OCD resources can feel overwhelming and difficult to navigate in fast-paced urban environments.
demonstrates
User Research · Campaign Design · Art Direction
tools
Adobe Indesign · Adobe Illustrator · Midjourney
IOCDF
O Train
C Train
D Train
Dark
takeaways
This project reinforced how audience research can shape every stage of a campaign, from messaging and visual identity to the overall experience. Designing for a specific community resulted in more intentional, accessible communication.