Campaign Design
Art Direction
OCD NYC 'Find Your Line' Campaign
Grounded in audience research, this campaign reframes 'OCD New York' of IOCDF through a cohesive brand system that makes mental health support feel more approachable in high-density urban environments.
This is a student project for the ComDes program at Texas State University. All third-party images, text, and logos are property of their respective rights holders and used here for demonstration purposes only.
Goal
Reposition OCD New York through research-informed branding and messaging that leverages the city's transit network as a communication system.
problem
OCD resources can feel overwhelming and difficult to navigate in fast-paced urban environments.
Work Timeline
Eight weeks as part of TXST University course, ARTC 3304. Brand Experience IV.
tools
Adobe Indesign · Adobe Illustrator · Figma
IOCDF
O Train
C Train
D Train
Dark
takeaways
This project reinforced how audience research can shape every stage of a campaign, from messaging and visual identity to the overall experience. Designing for a specific community resulted in more intentional, accessible communication.